All posts tagged WinX2

More feedback from Original Swat customers

The beauty of having a retail store and not just being and e-commerce business is that you get face to face and hands on experience working with customers and products.   You can talk about something over the phone all you want, but sometimes you can learn things just by watching someone use a tool.   I just got a demo on how to draw a firearm from a shirt that I never saw before and it looked like something from a martial arts movie, but it was funny watching a big fat guy show you how he busts bad guys.   This cop was explaining how he made an arrest on a criminal a few days ago and seeing the reasons he moved that way was interesting.

When it comes to what people want with boots, the ability to shine boots seems to be pretty important to many of our customers.  Original Swat footwear comes with a 1yr warranty on all of their stuff.   It’s great being a dealer for a product that is backed by it’s manufacturer.    The newest bit of info we got from our customers is the arguments over lace up boots and original swat side-zip boots.   Some guys have had bad experiences with zippers but I think like many things, it’s how you handle something. Some people don’t know how to close a car door and they end up messing everything up.  Last month I watched somebody ride a door shut and he bent the door so bad it didn’t close right.  I bet he has problems with his zipper, too.

 

Top

The cost of everything is going up, but some things are worth it

We have been hit with various price increases over recent weeks related to shipping costs and clothing.  There have been some pretty big price increase on clothing due to production costs and cotton shortages.   We are guessing that there will be price increases on the clothing in 2011 more than once because even our manufacturers don’t know what the forecast is going to be.   We are still crossing our fingers hoping that Eotac has not gone away for good and something will eventually emerge from it.   We just got notice of a price increase coming from some of our footwear suppliers and its probable the same old gear.
Raising prices in an economic downturn tends to not work very well for us, but we have notice a trend away from certain product lines and increases in others.  Sometimes an economic slow down means you have to spent your money wisely because there isn’t any room for waste.   Original Swat boots are well made and even though we have not been selling them for very long, I’ll tell you that as of today, we have only gotten 2 complaints about production issues and the Company took care of both issues for us and the customers have been happy. we’ve sold over 1000  pairs of boots this year and that’s less than a percentage point in customer dissatisfaction.   If you are spending $50-$ 70 on a pair of boots and getting your money’s worth, it’s worth the money.

Top

Dressed down look without losing your traction

We sell a lot of tactical clothing to Military and Law Enforcement, but we have a large customer base that are CCW holders or outdoorsmen that just like haveing clothing that gives them an edge over traditional store stuff.   There has been a new nitch in the concealed carry market for white collar office concealmeant which has shown up in the gun holster arena.   There has also been a huge trend towards very small and reliable 9mm and even an extremely popular trend towards .380 caliber guns.   Our line of Eotac Style 204 pants are very pocket gun friendly and due to the wide pocket designs are easy to retrieve stowed gear and weapons.

When it comes to shoes, depending on the dress code you have with your co-workers, you should be able to keep an office look, but still keep your traction without having to wear a pair of boots.   Try training for a defensive course with dress shoes and, well, I don’t think you’ll want to drive defensive movement in something like that.   Original Swat boots has an option worth considering, the Classic 6″ M.T. 1151 will give you superior traction compared to standard dress shoes.  These are a step down from what most people consider to be a boot, the SEK9000 is probable on the other end of street work.

Top
Page 1 of 1