How brick and mortar stores are making a comeback
There are a lot of things that we stock in our Retail showroom here in Pennsylvania that people have learned to not buy online. We juggle between being competitive online with our pricing but actually stocking most of the items like tactical clothing, that people want to walk in and hold it in their hands before buying. When we look at some of our competition online, some dealers have 365 day returns and others have free returns and exchanges, but some people just don’t want to deal with the return authorizations ect or wait weeks for their tactical footwear or pants to come back to them. Some have told us that they would pay more money just to make sure that something was what they wanted vs getting something they didn’t like.
We stock as much of the Original Swat tactical footwear line as possible because it’s a California based company and they don’t have a lot of online dealers so people always want to know if we stock it, not just drop ship it. I personally wear the Original swat boots and it’s not just because I sell them, I really do like them and considering how bad my feet are, I really can’t deviate from wearing them. The prices are great and the warranty is outstanding. There have been some major changes to the product line with them moving out of China to Cambodia, but we have a very high satisfactory rating with this product line. The reviews from our customers about the waterproof boots, composite toe since they do not make a steel toe, and the comfort are superb.
