The cost of everything is going up, but some things are worth it
We have been hit with various price increases over recent weeks related to shipping costs and clothing. There have been some pretty big price increase on clothing due to production costs and cotton shortages. We are guessing that there will be price increases on the clothing in 2011 more than once because even our manufacturers don’t know what the forecast is going to be. We are still crossing our fingers hoping that Eotac has not gone away for good and something will eventually emerge from it. We just got notice of a price increase coming from some of our footwear suppliers and its probable the same old gear.
Raising prices in an economic downturn tends to not work very well for us, but we have notice a trend away from certain product lines and increases in others. Sometimes an economic slow down means you have to spent your money wisely because there isn’t any room for waste. Original Swat boots are well made and even though we have not been selling them for very long, I’ll tell you that as of today, we have only gotten 2 complaints about production issues and the Company took care of both issues for us and the customers have been happy. we’ve sold over 1000 pairs of boots this year and that’s less than a percentage point in customer dissatisfaction. If you are spending $50-$ 70 on a pair of boots and getting your money’s worth, it’s worth the money.