Switching from 5.11 tactical clothing to something else?
When we first got into the tactical clothing market it was pretty much all 5.11 tactical pants. The stories about Royal Robbins becoming 5.11 and some of the changes that occurred left many customers disappointed. I don’t know how a company can make 5.11 tactical pants in 3 different Countries and expect the quality control to be there but I guess they don’t. We’ve watched several companies attempt to cut into the market and fail and much of it was about production issues and quality control. If you buy a pair of pants and like them and buy them again later, the same thing, and the sizing is different or it shrinks and rides up on you, you look for something else.
Some people just don’t understand what it takes to do business in foreign Countries. It’s not just about a manufacturers ability to make a consistent product, its also about being able to make the product the right way and things like tactical pants sometimes need to be modifed if customers demand this. I have witness such minor product fit changes that were welcomed and the sales went up. Other companies were asked to modify their products and they didn’t and lost out to the competition. 5.11 has a real Winner with the Tac Lite Pro pants.