All posts tagged Discount on tactical pants

Always a trend towards lightweight clothing

Some of the biggest sellers this year have been the new Woolrich Elite lightweight tactical shirts and the Blackhawk lightweight pants.   The reasons people want clothing like this aren’t always apparent.   We noticed that the majority of the lightweight tactical shirts we have been selling from Woolrich were the long sleeve shirts.  It seems that many of the troops or contractors in Iraq were wanted the long sleeve shirts to give them  sun protection but be 100% cotton rip stop, which is pretty much the only thing other than a t-shirt that does the job.

We’ve also noticed that Blackhawk tactical pants have gotten a lot of traction in the last year and seem to have moved into the top 3 selling tactical pants.   The reasons people want lightweight tactical pants are pretty much the same as the reasoning for long sleeve.   Bugs and vegetation can become just as much of a problem as sunburn and there are many environments were wearing shorts is absolutely not in consideration.   The Woolrich Elite lightweight pants are the lightest weight, but sometimes people want something that resists stains and does not wrinkle which gives Tru-Spec and Blackhawk the edge.

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Price points on pants, made in the US or made in China?

We’re still shuffling around trying to see what products we’ll be adding on to our product line for 2012 and there are plenty of things to consider.  One of the things we have always had to consider with tactical clothing is this.  Will people pay more than $50 for a pair of pants?  Most people don’t go out and buy one pair of pants unless they are looking to try them out for the first time, but for the people that have to wear the clothing 5 days a week or more, they will probable want 3 or more.  If you buy pants that cost $30 and buy 3 of them, yous spent $90, if you buy 3 pairs for $49.99 you spent $149.97 and that’s $60 dollars more.   Was it worth the buy?

If you figure that in and the cost of shipping how many gun shops will be able to sell that much clothing and make a profit.  We’ve always sold higher end products but when it comes to clothing, some people just don’t really care too much about their tactical pants and they just want cheaper clothing that doesn’t cost a lot.  After evaluating some of the product lines in 2011 we’re looking over what sold and what didn’t and looking at taking on some new product lines.  Will you pay $60 or more for tactical pants, what if they’re made in the USA?

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Getting it out there !

For those of us that live in the civilian world and don’t have the dress code standards that Law Enforcement and Military men and women have, we have more leeway on what we can choose to wear.   A big thing to get in this business is Military and Law Enforcement contracts.   There are districts and Departments that have specific colors and dress code standards on uniforms and tactical clothing.  If you can get them, you may be set for a very long time.   Whenever a new line of clothing comes out it’s always a big deal to get it out on the public circle and get people to wear it.   If it is over priced or a pain in the butt to clear it stay around very long in this economy.

I’m not sure where the military contractors are going to go now that Iraq and Afghanistan seemed to have maxed out on man power and I doubt there will be another serious influx of personell there so massive expansive of the tactical pants and tactical clothing may be over.  The big thing for clothing companies to do is get to the police departments and get them something that actually functions well and can be used in the Narcotics, Homeland Security and under cover work.   Vertx seems to have done a really good job in growing some legs in that market.

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