Price points on pants, made in the US or made in China?
We’re still shuffling around trying to see what products we’ll be adding on to our product line for 2012 and there are plenty of things to consider. One of the things we have always had to consider with tactical clothing is this. Will people pay more than $50 for a pair of pants? Most people don’t go out and buy one pair of pants unless they are looking to try them out for the first time, but for the people that have to wear the clothing 5 days a week or more, they will probable want 3 or more. If you buy pants that cost $30 and buy 3 of them, yous spent $90, if you buy 3 pairs for $49.99 you spent $149.97 and that’s $60 dollars more. Was it worth the buy?
If you figure that in and the cost of shipping how many gun shops will be able to sell that much clothing and make a profit. We’ve always sold higher end products but when it comes to clothing, some people just don’t really care too much about their tactical pants and they just want cheaper clothing that doesn’t cost a lot. After evaluating some of the product lines in 2011 we’re looking over what sold and what didn’t and looking at taking on some new product lines. Will you pay $60 or more for tactical pants, what if they’re made in the USA?
