More feedback from Original Swat customers
The beauty of having a retail store and not just being and e-commerce business is that you get face to face and hands on experience working with customers and products. You can talk about something over the phone all you want, but sometimes you can learn things just by watching someone use a tool. I just got a demo on how to draw a firearm from a shirt that I never saw before and it looked like something from a martial arts movie, but it was funny watching a big fat guy show you how he busts bad guys. This cop was explaining how he made an arrest on a criminal a few days ago and seeing the reasons he moved that way was interesting.
When it comes to what people want with boots, the ability to shine boots seems to be pretty important to many of our customers. Original Swat footwear comes with a 1yr warranty on all of their stuff. It’s great being a dealer for a product that is backed by it’s manufacturer. The newest bit of info we got from our customers is the arguments over lace up boots and original swat side-zip boots. Some guys have had bad experiences with zippers but I think like many things, it’s how you handle something. Some people don’t know how to close a car door and they end up messing everything up. Last month I watched somebody ride a door shut and he bent the door so bad it didn’t close right. I bet he has problems with his zipper, too.