range estimations and value estimations
I remember the days when I would stare at rifle scopes and ask shooters how much they cost, and when they told me how the rifle scopes cost, I’d calculate that whichever rifle I was thinking about putting the scope on, the cost of the rifle was less than the cost of the optic. I have no idea how much money companies are making off of some optics, but there is a certain point that I really don’t care how good people think they are, 90% of people spending that kind of money on optics probable could get the job done with something that cost 50%-75% less. In all of my years of target shooting and plinking, I have only had scope mount issues and 2 rifle scopes that ever broke. Every rifle scope that broke cost less than $100. I have a few Leupolds that have been on bolt actions and semi-autos and they all hold zero and have excellent clarity.
If you do research on rifle scope manufacturers and there warranties, then put some thought into what kind of objective lense you think you want and get the reticle that applies to your shooting purposes. There are a lot of really interesting reticles being sold by various manufacturers and they work very well. Mil-Dot reticles still have their place, but some of the range estimation reticles for varmint and big game work very fast. Once you’ve determined which rifle scopes you want then get the best rifle mounts you can afford to get and remember to use loctite on every screw. I have had scope mounts fail on me, but never when I used loctite. For hard use optics I strongly recommend marking the heads of the screws so you can do visual checks to see if they are turning.