All posts in Woolrich Elite

Big News about upcoming Promo from TruSpec

Rumor has it that Tru-Spec has something big in the works in the next couple months and those looking to find something in the tactical clothing market for a good price.  I think it’s smart for clothing companies to get smart and work with dealers to promote their products.   We’ve sold millions of dollars of gun accessories and tactical apparel in the last couple years and it’s rare for us to hear from a company about marketing to advertising promos that actually help us.   Things like pants, boots, gloves and shirts all wear or fade over time and need to be replaced.  Sometimes different changes in weather mean changing our clothings.

Everyone know what 5.11 pants are and everyone and their dog wore them at one point, but 80% of our customer base are disgrunted 5.11 clothing customers looking for something else.  5.11 has the EMS and Uniform business by the balls but keep any eye out on Tru-Spec.  TruSpec tactical pants have a very good fit and have a similar poly cotton ripstop design but does not shrink like the 5.11 stuff.  Now that Gunny has signed on to be the official Spokesperson for their product line I’d call that stability.   There tactical and EMS line is growing and expanding and we are looking forward to working with Tru-Spec in 2012

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What people want for concealment

Is a vest jacket or shirt that can cover a gun and not make  you look like you’re working under cover.   I’ve been to several gun shops in the area that attempted to stock CCW shirts from various “tactical clothing” companies but the sizing was off or the shirt patters just flat out sucked.   I won’t name names because we let the customer decide on what they want, but when it comes to Concealed Carry, Woolrich Elite CCW shirts are the only ones that cut it for me.   I like the idea of being able to pocket carry and keep my knife, flashlight and spare magazine in my shirt pockets and still have my hand pockets free for a gun or car keys.

We’ve been through so much turmoil over the years that we’ve pretty much found out what the trends were in tactical clothing, but it really is shocking about how many companies don’t make decent CCW shirts.   Woolrich Elite CCW shirts look like they basically took shirts from their main clothing line, make the pockets more CCW friendly and they were done.  Well, what’s wrong with that?  Absolutely nothing.   I don’t know how many times people have walked in here and didn’t know Woolrich had a tactical line, but the sales on the CCW shirts puts them in #1.

 

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Waiting for the News from SHOT Show

This is the time of year where we have to think about what we intend to bring into our inventory and as the years have added up, we’ve been scrutinizing the clothing that we have come in more and more.  If a company doesn’t stand behind their product or we get too many customer complaints, we will drop a product line.   Having a product line that holds it’s own even if it costs more is worth more to us than selling tons of gun accessories that break and fall apart and dealing with the headaches of exchanges and returns.   Most people know these days that gun stocks and accessories can get broken if mounted improperly and bull shitting your way into excuses isn’t going to work.

Every company has put out a dud product and I’d say about 15% of the new products that come out won’t be around in 9 months and will be on somebodies closeout or discontinued rack.   We’ve been selling Woolrich Elite pants for years now and we’ve been hearing rumors there are new tactical pants coming out in 2012 at SHOT Show.   Hopefully this  year will give us some stability in the tactical clothing market and somebody will put something out that is well designed, doesn’t tear in the crotch and doesn’t cost $80 a pair.

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Not a big fan of everything in the tactical clothing world

I have yet to find a shirt that is considered to be tactical that actually fits me right.  I’ve worn plenty of them while teaching handgun courses but there were either sizing issues with them or there were functionality issues.   I never like the idea of having velcro on the pockets and the button down versions just seemed far more professional looking.   Some of the early Woolrich Elite products really were a knock off of what 5.11 had, but the quality and slight design improvements were a big, big deal.

Tru-Spec tactical clothing is very much becoming my favorite and its’ mostly because the fit is probable the best for me.  I will not go out and say that everything else in the tactical clothing world sucks because so much of this is about preference.   Tactical pants, tactical shirts and tactical vests all  have different purpose and sometimes you’ll want different clothing because of the weather.  Heck there may be a time you might want to put your guns and gear down and put on EMS pants and brush up on your first aid training.

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Not happy about this but get them while you can

Everyone once in awhile we are extremely disappointed to hear about a product being discontinued but right now it seems the Woolrich Elite half zip sweat shirts are being discontinued.   We’re clearing out our inventory of them right now and discounting them to $39.99.   These are great CCW outwear because the sweatshirts are cut long and great for covering full size autos.  We have a good bit of the small size sweatshirts which are great for keeping your girlfriend warm.   I’ve had more than a few of them stolen from my wife.

Woolrich Elite products have a rock solid reputation for holding up and the Elite Series stuff I had years ago is still in good condition.   The half zip sweatshirts I own have faded, but they have not shrunk as far as I can tell.  I personally prefer the Woolrich Elite Tactical Clothing especially  Half  Zip Sweatshirts to most jackets because of the long length and the fact they are more comfortable than a long coat.   At this time of the year when I have to go in and out of malls, having a medium layer over me and not some thick winter jacket makes the difference.

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Concealment options, Office and Public environments

There are many modes of concealement a gun holder can use and it might do you some good to research 3 or 4 ways of carrying a firearm.   Belt through holsters are far more secure but if you use a good gun belt a clip on holster can work for you.   There are plenty of ways of messing a concealment method and having a holster fail and the last thing you ever want to do is get yourself in a situation where you have shown  your firearm in public and risk having someone call the police or risk getting fired.   Some business have laws about carrying firearms at work and others just don’t have any rules and the smart thing to do is not let anyone know.

We’ve been around the gun industry for a long time and we’ve learned that you don’t win people over to issues when  you are in their face.   Although you have your 2nd Amendment Rights and your CCW permit, wearing tactical pants and brandishing firearms isn’t the way to change peoples attitudes or win them over to  your side.  We have many business men that stop by our Store wearing a suite and tie and carry firearms for self-defense and nobody at their offices including some family members know that they carry.

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Lightweight tactical pants and standard weight

When we first got into this business we were mostly dealing with 5.11 tactical products.   5.11 tactical has pretty much held the market on tactical clothing, but now that they’ve grown so big it seems pretty obvious that there is a large customer base that became tired of the clothing company from 3 different countries and the fit was varying to much people started looking elsewhere.   Tru-Spec and Vertx are the two tactical clothing companies that have really grown some legs even in this bad economy.

Tru-Spec has beat out 5.11 on tactical clothing because the prices can be very close and you basically get a better quality product.   We’ve already noticed that returns and complaints on Tru-spec tactical pants was very low.  There are always preferences and things people would like to change that would suite them more but shrinkage and pricing is very important.  Vertx is on the higher end of the spectrum but according to what we are hearing from people, they want us to carrying the product line.

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Always a trend towards lightweight clothing

Some of the biggest sellers this year have been the new Woolrich Elite lightweight tactical shirts and the Blackhawk lightweight pants.   The reasons people want clothing like this aren’t always apparent.   We noticed that the majority of the lightweight tactical shirts we have been selling from Woolrich were the long sleeve shirts.  It seems that many of the troops or contractors in Iraq were wanted the long sleeve shirts to give them  sun protection but be 100% cotton rip stop, which is pretty much the only thing other than a t-shirt that does the job.

We’ve also noticed that Blackhawk tactical pants have gotten a lot of traction in the last year and seem to have moved into the top 3 selling tactical pants.   The reasons people want lightweight tactical pants are pretty much the same as the reasoning for long sleeve.   Bugs and vegetation can become just as much of a problem as sunburn and there are many environments were wearing shorts is absolutely not in consideration.   The Woolrich Elite lightweight pants are the lightest weight, but sometimes people want something that resists stains and does not wrinkle which gives Tru-Spec and Blackhawk the edge.

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Clothing prices and companies leaving China

We’ve all been aware that for the last few years the value of the US dollar has declined but so has the entire World economy.  Cotton prices have gone up almost 80% and even trying to get stuff made in India which is an alternative to China has been a problem.  We’ve  heard credible rumors that a certain tactical clothing company had serious production issues and basically got done in by Corporate squabbling, a bad economy and product issue in China.   We also got notice this week that Original Swat Footwear has pulled their factory out of China and no longer makes stuff there.

Tru-Spec makes all of their own clothing and has their own factory and seems to have done fairly well even in a bad economy which has made us invest in the product line.  One thing that is very important those wearing tactical pants is not only the quality, but the availability.  There are some product lines that become so scarce at certain times of the year that customer get tired of the backorders and they move on to another product line, if this happens with a new clothing company, you’ll be sure to see that it won’t gain any traction.

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Price points on pants, made in the US or made in China?

We’re still shuffling around trying to see what products we’ll be adding on to our product line for 2012 and there are plenty of things to consider.  One of the things we have always had to consider with tactical clothing is this.  Will people pay more than $50 for a pair of pants?  Most people don’t go out and buy one pair of pants unless they are looking to try them out for the first time, but for the people that have to wear the clothing 5 days a week or more, they will probable want 3 or more.  If you buy pants that cost $30 and buy 3 of them, yous spent $90, if you buy 3 pairs for $49.99 you spent $149.97 and that’s $60 dollars more.   Was it worth the buy?

If you figure that in and the cost of shipping how many gun shops will be able to sell that much clothing and make a profit.  We’ve always sold higher end products but when it comes to clothing, some people just don’t really care too much about their tactical pants and they just want cheaper clothing that doesn’t cost a lot.  After evaluating some of the product lines in 2011 we’re looking over what sold and what didn’t and looking at taking on some new product lines.  Will you pay $60 or more for tactical pants, what if they’re made in the USA?

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